El Barzón is a social and economic movement in Mexico that was founded in the early 2000s by a group of tequila producers and agave farmers. The movement aims to promote fairness and equity in the tequila industry, and to support the rights of those who work in the industry, from the agave farmers to the tequila makers.
One of the main goals of El Barzón is to raise awareness about the challenges facing the tequila industry and to advocate for policies and practices that support the livelihoods of those who work in the industry. The movement also aims to promote sustainable and responsible practices in tequila production, to ensure that the industry remains viable for generations to come.
El Barzón is particularly focused on supporting small-scale tequila producers and agave farmers, who are often marginalized and disadvantaged in the industry. The movement aims to ensure that these producers and farmers receive fair prices for their products, and that they are able to earn a living wage. This is achieved through a variety of initiatives, including lobbying for better trade policies, promoting fair trade practices, and raising awareness about the importance of supporting small-scale producers.
In addition to advocating for fairness in the tequila industry, El Barzón also promotes traditional and artisanal methods of tequila production. The movement believes that these methods produce a higher quality product, and that they are an important part of the cultural heritage of Mexico. By promoting traditional methods, El Barzón aims to preserve the unique character and quality of Mexican tequila, and to ensure that it remains a source of pride for the people of Mexico.
Overall, the El Barzón movement is an important and influential force in the Mexican tequila industry. Through its advocacy for fairness, sustainability, and traditional methods, El Barzón is working to ensure that the tequila industry remains vibrant, equitable, and sustainable for generations to come.